Premium & Ethical Proteins
We use only ethically sourced, freshly prepared proteins from trusted UK and EU farms and fisheries. Gently cooked using Freshtrusion® at 82°C, our ingredients retain vital nutrients for optimal health and well-being.
Pure Nutrition
Our "No Nasties" promise means absolutely no artificial colours, preservatives, soy, or dairy. We naturally preserve our delicious recipes, offering your pet pure, wholesome nutrition free from unwanted additives.
Vet-Recommended
Our formulas are developed with clinical evidence and recommended by vets. We prioritize ingredients proven to support key health areas like digestion, skin, joints, and immunity, providing truly beneficial nutrition for your pet.
Our Most Popular
Discover the Power of Peptide+
Our Peptide+ range is the most advanced dog food we offer, designed to support specific health needs using cutting-edge nutritional science. Developed in collaboration with leading experts and backed by veterinary research, this range uses Freshtrusion HDP technology to create small, highly digestible peptides that are gentle on the stomach and less likely to trigger allergies.
Each recipe is carefully tailored to support digestive health, skin & coat condition, or weight management and joint care. Grain-free and hypoallergenic, Peptide+ offers a scientifically balanced diet to help your dog thrive from the inside out.
Let's Shop Together
Recent Articles
12 March 2025 | Lifestyle
Introducing WholeBuddy's Peptide+: The Next Generation of Dog Nutrition
Read More
