Hypoallergenic Pet Food: Why WholeBuddy's Peptide+ Range Is the Smart Choice for Sensitive Dogs
For many pet parents, finding the right food for a sensitive dog can feel like endless trial and error. Common allergens such as beef, wheat, dairy, or soya can trigger skin flare-ups, digestive upset, or ongoing discomfort. That's why hypoallergenic diets have become such a trusted solution for dogs with food sensitivities.
At WholeBuddy, we go one step further. Our revolutionary Peptide+ range harnesses advanced nutritional science to support dogs with sensitivities through five dedicated recipes: Gastrointestinal Digestive Care, Skin & Coat Care, Weight Control & Joint Care, Dental Care, and Healthy Living. Each formula is designed to address specific health concerns while providing complete, balanced nutrition.

What Makes WholeBuddy's Peptide+ Different?
Peptide+ is built on Freshtrusion HDP (Highly Digestible Protein) technology. This innovative process gently cooks freshly prepared meats at a low temperature of 82°C while using natural enzymes to break proteins down into small short-chain peptides.
Why is this important?
Better digestibility and absorption: Small peptides are the "just right" size for maximum nutrition. Think of it like the Goldilocks principle - not too large like intact proteins, not too small like individual amino acids, but perfectly sized for optimal absorption.
Lower allergenicity: Short peptides have significantly reduced risk of triggering immune reactions. By breaking down proteins before they enter your dog's digestive system, we minimize the chance of allergic responses.
Enhanced palatability: Even fussy eaters enjoy the taste of our Peptide+ recipes, making mealtimes stress-free.
With fewer allergens and higher digestibility, Peptide+ is ideal for dogs with food intolerances, sensitive digestion, or chronic skin and coat issues.
The Science Behind Peptides
Peptides are small chains of amino acids - the building blocks of protein. When these amino acids connect in different ways, they form peptides, which then join together to create the proteins found in meat.
Research conducted with Nofima and Ghent University has shown that:
- Smaller peptides are easier for dogs to digest
- Smaller peptides are less likely to cause allergic reactions
- Intact proteins are difficult for the digestive system to absorb, but peptides hit the sweet spot for optimal absorption
Our Freshtrusion HDP process mimics the natural breakdown that would occur in your dog's digestive system, doing the hard work before the food is even eaten. This means all the nutritional goodness is absorbed easily without causing allergic reactions.
Meet the Peptide+ Range: The Hypoallergenic Hero Your Dog Deserves
Whether you're a seasoned dog parent who could write a book on pet nutrition, or you're welcoming your first furry friend home, our WholeBuddy Peptide+ Range has been designed for every life stage - all while being incredibly gentle on sensitive systems.
Here's what makes our Peptide+ recipes genuinely special (and we're not just saying that because we're proud parents):
Peptide+ Gastrointestinal Digestive Care
For sensitive stomachs and gentle digestion
A healthy digestive system is essential for your dog's overall wellbeing. Digestive issues can impact your dog's comfort, nutrient absorption, and quality of life. This recipe is specifically designed for dogs with sensitive stomachs who struggle with traditional foods.
Key Benefits:
- Highly digestible hydrolysed turkey proteins (95% protein digestibility proven by Ghent University Vet School)
- Enhanced intestinal health through collagen peptides that help maintain the intestinal barrier function
- Nourished gut microbiome with TruPet postbiotic to maintain effective immune cell responses
- Hypoallergenic formula - turkey protein hydrolysed to low molecular weight peptides helps avoid dietary allergy and sensitivity reactions
- Grain-free for dogs with grain intolerances
- Includes lignocellulose to enhance nutrient absorption and optimize stool quality
This formula is particularly beneficial for dogs recovering from gastric upset, those with inflammatory bowel conditions, or dogs transitioning to a more digestible diet.

WholeBuddy Peptide+ Skin & Coat (Salmon)
For dogs with itchy skin, dull coats, or dermatological sensitivities
Many food sensitivities first show up as skin issues - scratching, hot spots, dull coat, or excessive licking. Skin barrier function is crucial for keeping allergens out and moisture in. This formula promotes skin resilience, reduces inflammation, and restores coat shine.
Key Benefits:
- Skin growth and repair through hydrolysed salmon peptides that help maintain and repair the skin and its barrier function
- Dermal care and coat health with optimal levels of omega-3 and omega-6 fatty acids to lock in skin moisture and promote a soft, glossy coat
- Skin nourishment and elasticity from collagen peptides that support skin elasticity and overall skin health
- Hypoallergenic - fish proteins hydrolysed to low molecular weight peptides help avoid dietary allergy and sensitivity reactions
- Grain-free formulation ideal for dogs with grain intolerances and sensitivities
Special ingredients include borage oil (rich in omega-6 GLA for skin barrier function), soya oil (omega-6 linoleic acid for epidermal water barrier), and salmon oil with algae (EPA and DHA to improve itching and coat character).
75% of pet owners who participated in feeding trials reported seeing improvements in their dogs' skin and coat conditions.

Peptide+ Weight Control & Joint Care (White Fish)
For mobility and healthy weight management
Maintaining a healthy weight is essential for your dog's long-term health and wellbeing. Clinical studies show that up to 65% of dogs are overweight or obese. Excess weight can increase the risk of diseases, cause functional impairment, shorten lifespan, and reduce overall quality of life.
This formula is ideal for senior dogs, neutered dogs, or breeds prone to weight gain and joint strain.
Key Benefits:
- Fuller for longer - hydrolysed fish peptides stimulate appetite-suppressive molecules which increase the feeling of satiety
- Healthy joints and mobility - collagen peptides help support cartilage, essential for healthy joints. Green Lipped Mussel provides chondroprotective nutrients proven to reduce arthritic signs in dogs
- High protein, low calorie - formulated with 29% protein but only 9% fat to support lean muscle mass and healthy weight
- L-Carnitine encourages fat oxidation, which can help reduce body fat stores
- Hypoallergenic - 100% hydrolysed protein and without added grain
90% of dogs moved to a healthier weight whilst being fed Peptide+ Weight Management diet.

Peptide+ Dental Care
For fresher breath and healthier gums
Over 80% of dogs develop some form of dental disease by age three. Poor dental health doesn't just affect your dog's mouth - it can lead to serious health issues affecting the heart, kidneys, and liver. Our Dental Care formula is designed to fight plaque, protect oral health, and promote fresher breath.
Key Benefits:
- Plaque Defence blend with natural ingredients including seaweed, peppermint, cranberry, and green tea extract to help reduce plaque formation
- Collagen and antimicrobial peptides to repair gum tissue and defend against harmful bacteria
- Prebiotics (MOS & FOS) support a healthy mouth microbiome and contribute to fresher breath
- Crunchy kibble texture helps mechanically clean teeth during chewing
- Hypoallergenic and grain-free
While this formula supports dental health, it should complement (not replace) regular tooth brushing and professional dental cleanings as recommended by your vet.

Peptide+ Healthy Living
All-life-stage vitality and immune defence
This antioxidant-rich recipe is designed for everyday wellness, helping protect against oxidative stress - a key driver of aging and disease. Perfect for active dogs, working dogs, or any dog whose owners want to support long-term health and vitality.
Key Benefits:
- Peptide antioxidants neutralize free radicals, supporting immunity and healthy aging
- Collagen peptides protect joints, cartilage, and mobility for an active lifestyle
- Wellness Blend with turmeric (anti-inflammatory), orange (vitamin C), linseed (omega-3), seaweed (minerals and iodine), carrot (beta-carotene), and chamomile (calming properties)
- Prebiotics (MOS & FOS) support digestive health and immune function
- Cognitive support - coconut oil provides MCTs (Medium Chain Triglycerides) that may enhance brain health and mental clarity
- Grain-free and hypoallergenic for sensitive dogs
This formula is suitable for adult dogs of all breeds and sizes, from puppies transitioning to adult food through to senior dogs maintaining their vitality.
Why Choose WholeBuddy's Peptide+ Range?
Hypoallergenic: All recipes are formulated without wheat, wheat gluten, dairy, egg, soya, beef, and pork - the most common allergens for dogs.
Targeted support: Five tailored formulas for specific health needs - digestive health, skin and coat, weight and joints, dental care, and overall wellness.
Science-backed: Developed in collaboration with leading researchers at Nofima and Ghent University. Collagen and bioactive peptides are proven to enhance absorption, immunity, and vitality.
Grain-free: All Peptide+ recipes are formulated without grains, making them suitable for dogs with grain sensitivities or intolerances.
100% hydrolysed protein: Unlike many "hypoallergenic" foods that still contain intact proteins, our recipes use 100% hydrolysed protein for maximum digestibility and minimum allergenicity.
Which Peptide+ Recipe Is Right for Your Dog?
Gastrointestinal Digestive Care: Choose this if your dog has a sensitive stomach, experiences frequent digestive upset, has been diagnosed with inflammatory bowel conditions, or struggles with traditional foods.
Skin & Coat Care: Ideal for dogs with itchy skin, hot spots, dull coat, excessive scratching or licking, or a history of skin allergies.
Weight Control & Joint Care: Best for overweight dogs, senior dogs with joint stiffness, large breed dogs prone to joint issues, or neutered dogs needing calorie control.
Dental Care: Perfect for dogs with bad breath, visible plaque build-up, red or inflamed gums, or as a preventative measure for dental health.
Healthy Living: Suitable for active adult dogs, working dogs, dogs transitioning from puppy to adult food, or any dog whose owner wants to support long-term health and vitality.
You can also rotate between formulas to provide variety while maintaining the hypoallergenic benefits. Many pet parents use Healthy Living as an everyday food and rotate in the targeted formulas as needed.
The Extra Mile: Superfoods and Functional Ingredients
We couldn't stop at just "gentle on the tummy" - that's not the WholeBuddy way. Our hypoallergenic pet food blends include thoughtful additions like:
- Omega 3 supplements for that glossy coat that makes other dog parents slightly jealous
- Prebiotics (FOS & MOS) for a happy, healthy gut microbiome
- Joint care blends with glucosamine and chondroitin for those important creaky bits
- Natural antioxidants from vegetables and herbs, because every dog deserves their five-a-day too
Why WholeBuddy Gets It Right
With so many options out there (and trust us, we've tried most of them ourselves), what makes our Peptide+ Range genuinely different?
Freshtrusion® Technology: Gentle Does It
We use a gentle cooking process that locks in all the good stuff - flavour and nutrients - while making everything more digestible. It's like slow-cooking for dog food, with better results.
Proudly UK Made: Supporting Home Turf
We manufacture right here in the UK to the highest standards of sustainable, ethical, and high-quality pet nutrition. Supporting British business while feeding British dogs feels pretty good, actually.
Ethical & Transparent: No Surprises, No Shortcuts
Every single ingredient is traceable (yes, really), and our formulas are created with no artificial additives, and absolutely no shortcuts. Just premium nutrition that your dog can genuinely thrive on.
Ready to Make the Switch?
You can find WholeBuddy's Peptide+ Range at our lovely shop (WholeBuddy Pet Food & Accessories, 21 Hospital Street, Nantwich) or online at Peptide+ Hypoallergenic Dog Food UK | WholeBuddy Nantwich – WholeBuddy Pet Food & Accessories